Natural fragrance is fragrance that naturally exists in nature. It is natural isolates of essential oils.
The benefit of this is that you are able to eliminate allergens commonly found in essential oils. This makes it much safer for sensitive skins. It also does not contain phthalates which are often found in synthetic fragrance.
It is for these reasons we use Roccoco Botanicals Skincare line as they only use natural fragrances created by nature, not man made aromas.